PAA Webinar Draws Large Online Attendance from Stakeholders

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The Online Seminar on “𝑺𝒄𝒊𝒆𝒏𝒄𝒆 𝑾𝒓𝒊𝒕𝒊𝒏𝒈 𝒂𝒏𝒅 𝑫𝒂𝒕𝒂 𝑽𝒊𝒔𝒖𝒂𝒍𝒊𝒛𝒂𝒕𝒊𝒐𝒏 𝒇𝒐𝒓 𝑨𝒈𝒓𝒊𝒄𝒖𝒍𝒕𝒖𝒓𝒂𝒍 𝑪𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏” held last 10 June 2026 via RingCentral drew strong and wide participation from both PAA members and other interested individuals, showing a high demand for clear, data-driven messaging of agricultural research.

Organized by the Philippine Association of Agriculturists, Inc., the whole-day program recorded more than 980 individual accounts in attendance. The seminar was participated by researchers, agricultural extension workers, science communicators, and government and non-government agency personnel from across the country and overseas.

To officially welcome the participants, Dr. Fernando C. Sanchez, Jr., PAA National President, underscored the importance of effective and targeted communication in delivering services to the varied stakeholders within the agriculture industry.

Invited experts discussed how to turn research into accessible stories and convert datasets into insightful charts, maps, and infographics using various online tools, linking research to better agricultural decisions. Session 1 featured Mr. Virgelio C. Dargantes, Jr. from the Visayas State University who discussed the “Fundamentals of Science Writing for Agriculture.” This was followed by a back-to-back presentation of DA-PhilRice’s Dr. Jaime A. Manalo IV on “Writing for Impact: Policy, Extension, and Digital Platforms” and “Introduction to Data Visualization in Agriculture.” Lastly, Ms. Ladylyn. R. Jose and Mr. Emerson R. Denado from the DA-Agricultural Training Institute shared DA-ATI’s framework on visual storytelling, prioritizing the use of various channels in their extension services.

With the use of an integrated online platform, live session engagements through active chat box and session monitoring maximized our audience interactions. From the event evaluation, an overwhelming positive response from our participants demonstrated how fundamental knowledge on science communication could improve their competency in the workplace and apply their learning immediately. Attendees also mentioned their eagerness to sign-up for a follow-up training with CPD credits to build professional development.

In her closing remarks, PAA Vice President Dr. Analiza Henedina M. Ramirez announced the possibility that the PAA Webinar will continue as a series, with future sessions aimed at report writing and scientific publishing.

From the PAA organizing committee, we thank our invited speakers and participants for a productive maiden webinar.